Driving Tasting Room Traffic & Conversions

Local marketing strategies to get more consumers in your door and buying

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Coming in March 2020, Accepting Pre-Enrollment Now

"If you build it, they will come." No? Unfortunately it's often not quite that easy even if you're tasting room is fantastic. And state laws about how your tasting room can operate likely don't help! In this course we'll cover general marketing strategies and tactics to draw people to your location. The currently planned topics for this course are below and, like all of our courses, will be updated and added to over time:

  • Driving Awareness With Locals
  • Drawing In Tourists
  • Delivering Stellar Customer Experience to Drive Loyalty
  • Driving Word of Mouth Marketing with Consumers Who Now Know & Love Your Brand

Once you get consumers in the door, it's crucial to nurture that relationship to turn them into a repeat consumer, so make sure to check out our course on Consumer Centric Marketing for more strategies to nurture and grow consumer relationships!

Prefer a bit of accountability, the option to ask questions and get support from others as part of your training? Sign up for our full membership to the Marketing Bootcamp for Craft Alcohol Makers instead of buying courses individually. As a member you'll get lifetime access to all future Bootcamp courses and updates, be invited to course webinars with live Q&A, become a member of our online community for discussion and support in between sessions, and get a discount on future work with The Crafty Cask.

We approach each topic with a craft alcohol lens so our strategies are relevant and appropriate given the unique constraints of our industry.

Your Instructor

Suzanne Henricksen
Suzanne Henricksen

Hi there! I’m the founder of The Crafty Cask, a media & marketing consulting company that works exclusively with craft alcohol producers to create, refine and tell their story in order to grow their brands and the categories that they play in. I have 12 years of experience in consumer insights, marketing and customer service. This broad marketing expertise enables me to develop effective marketing strategies and tactics along the entire consumer journey. Since I spend all of my time working with distillers, cider makers, mead makers, brewers, and winemakers I talk your language and understand the challenges and opportunities of craft alcohol deeply.

I passionately believe that great marketers always put the consumer first and then figure out how the brand can help that consumer second. For this reason, a significant portion of our work at The Crafty Cask is also dedicated to providing craft alcohol education to consumers around the world through stories, videos and events. That way, when your marketing works and they hear about your brand they're already informed, excited and ready to to buy your products.

When I’m not educating consumers or helping craft alcohol makers become rock-star marketers I’m either home in San Francisco snuggling my two black cats, Cali and Pinot, or I’m off exploring and traveling the world through local alcohol, traditional food and off the beaten path experiences.

Let’s get started on taking your marketing and the success of your craft alcohol brand to the next level!

Follow along on all social media channels @thecraftycask


Frequently Asked Questions

When does the course start and finish?
The course starts in May 2019 and once you've enrolled it never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling and once the course begins, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will do our best to address your concerns. If we can't make it right we'll give you a full refund.
What is the benefit of buying a monthly subscription to the Bootcamp vs. purchasing each course individually?
When you decide to purchase a membership to our Marketing Bootcamp for Craft Alcohol Producers you are making a smart investment in yourself and your brand and for that we commend you! But in addition to our never ending respect you get a slew of valuable benefits: 1) Lifetime membership - which means as we add new bootcamp courses & content (which we will often!) you get access for free. 2) Access to our course webinars where we'll cover one course together (hello accountability) ending with a live Q&A session 3) Access to our private online community that will only have other craft alcohol producers and related marketing experts. Here you can ask marketing questions whenever you have them, brainstorm with others, get support and more. The more you participate the more value you'll receive. 4) A 10% discount on future marketing services or projects with The Crafty Cask.

Celebrating and Supporting the People, Stories & Art of Craft Alcohol

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