When you have a limited marketing budget it can often feel like you're pouring precious money down the drain as you experiment with paid marketing strategies. This course will help you learn how to think about paid marketing as well as helpful cheat sheets and resources to get you started on the right foot. The currently planned topics for this course are below and, like all of our courses, will be updated and added to over time:
- Paid Marketing Overview of Tactics
- Social Media Advertising
- Direct Consumer Mailers
- Public Relations
- Tips & Tricks to Start Off Strong
More interested in leveraging social media to drive free marketing goodness before jumping into paid marketing? Check out our course on that topic here.
Prefer a bit of accountability, the option to ask questions and get support from others as part of your training? Sign up for our full membership to the Marketing Bootcamp for Craft Alcohol Makers instead of buying courses individually. As a member you'll get lifetime access to all future Bootcamp courses and updates, be invited to course webinars with live Q&A, become a member of our online community for discussion and support in between sessions, and get a discount on future work with The Crafty Cask.
We approach each topic with a craft alcohol lens so our strategies are relevant and appropriate given the unique constraints of our industry.
Hi there! I’m the founder of The Crafty Cask, a media & marketing consulting company that works exclusively with craft alcohol producers to create, refine and tell their story in order to grow their brands and the categories that they play in. I have 12 years of experience in consumer insights, marketing and customer service. This broad marketing expertise enables me to develop effective marketing strategies and tactics along the entire consumer journey. Since I spend all of my time working with distillers, cider makers, mead makers, brewers, and winemakers I talk your language and understand the challenges and opportunities of craft alcohol deeply.
I passionately believe that great marketers always put the consumer first and then figure out how the brand can help that consumer second. For this reason, a significant portion of our work at The Crafty Cask is also dedicated to providing craft alcohol education to consumers around the world through stories, videos and events. That way, when your marketing works and they hear about your brand they're already informed, excited and ready to to buy your products.
When I’m not educating consumers or helping craft alcohol makers become rock-star marketers I’m either home in San Francisco snuggling my two black cats, Cali and Pinot, or I’m off exploring and traveling the world through local alcohol, traditional food and off the beaten path experiences.
Let’s get started on taking your marketing and the success of your craft alcohol brand to the next level!
Follow along on all social media channels @thecraftycask
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Celebrating and Supporting the People, Stories & Art of Craft Alcohol