FREE TRIAL! Laying the Foundation: Marketing 101
Ensure you have the marketing basics right to set your brand up for success
While we all know what marketing is to some degree, many of us have outdated opinions of it or think we know a lot more than we do. Often, this leads to frustration and subpar results with a lot of wasted time and money.
This course will make sure you understand today's marketing reality and help you develop key foundational aspects of your marketing efforts before diving into our more advanced foundational and tactical courses. While we all like to believe we're way past the "basics", we strongly recommend this course before taking any of our other courses. We cover three key pillars focused on:
- What marketing really means today
- Tips & tricks to prioritize marketing, especially given craft makers' typical scarce resources
- How to start thinking about creating and rightsizing your marketing plan and budget
See the full curriculum below...
Interested in learning more about the full Craft Alcohol Marketing Bootcamp?
Smart move since the courses build on each other and you get 🌟4 valuable bonuses and discounts🌟 when you enroll as a full member! Click here to learn more.
Hi there! I’m the founder of The Crafty Cask, a media & marketing consulting company that works exclusively with craft alcohol producers to create, refine and tell their story in order to grow their brands and the categories that they play in. I have 12 years of experience in consumer insights, marketing and customer service. This broad marketing expertise enables me to develop effective marketing strategies and tactics along the entire consumer journey. Since I spend all of my time working with distillers, cider makers, mead makers, brewers, and winemakers I talk your language and understand the challenges and opportunities of craft alcohol deeply.
I passionately believe that great marketers always put the consumer first and then figure out how the brand can help that consumer second. For this reason, a significant portion of our work at The Crafty Cask is also dedicated to providing craft alcohol education to consumers around the world through stories, videos and events. That way, when your marketing works and they hear about your brand they're already informed, excited and ready to to buy your products.
When I’m not educating consumers or helping craft alcohol makers become rock-star marketers I’m either home in San Francisco snuggling my two black cats, Cali and Pinot, or I’m off exploring and traveling the world through local alcohol, traditional food and off the beaten path experiences.
Let’s get started on taking your marketing and the success of your craft alcohol brand to the next level!
Follow along on all social media channels @thecraftycask
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