Already have your marketing foundation set or just recently completed our Marketing Basics 3-Course Bundle? Great! Then it's time to get smart on marketing tactics to execute your strategy and drive growth. There are so many marketing tactics today it's easy to get overwhelmed, so in this 6-course bundle you'll learn all about:
- Organic Social Media
- Paid Social Media
- Business to Business Marketing to drive results from distribution
- Creating or Updating Your Website to drive real value
- Creating Engaging, Valuable Content with limited resources
- Driving Tasting Room Traffic & Conversions (including a bonus on hosting virtual tastings!)
Coming later in 2020, we'll also be adding a course focused on email marketing.
If you haven't enrolled in any of our courses prior, the best value is always to enroll in the full Craft Alcohol Marketing Bootcamp. Especially if your marketing foundation (marketing plan, budget, brand story, brand voice, and identifying/understanding your target consumer) was thrown together quickly or feeling a little shaky. But if you're feeling good about your foundation and ready to dive into tactics to bring your marketing to life this 6-course bundle is for you!
Hi there! I’m the founder of The Crafty Cask, a media & marketing consulting company that works exclusively with craft alcohol producers to create, refine and tell their story in order to grow their brands and the categories that they play in. I have 12 years of experience in consumer insights, marketing and customer service. This broad marketing expertise enables me to develop effective marketing strategies and tactics along the entire consumer journey. Since I spend all of my time working with distillers, cider makers, mead makers, brewers, and winemakers I talk your language and understand the challenges and opportunities of craft alcohol deeply.
I passionately believe that great marketers always put the consumer first and then figure out how the brand can help that consumer second. For this reason, a significant portion of our work at The Crafty Cask is also dedicated to providing craft alcohol education to consumers around the world through stories, videos and events. That way, when your marketing works and they hear about your brand they're already informed, excited and ready to to buy your products.
When I’m not educating consumers or helping craft alcohol makers become rock-star marketers I’m either home in San Francisco snuggling my two black cats, Cali and Pinot, or I’m off exploring and traveling the world through local alcohol, traditional food and off the beaten path experiences.
Let’s get started on taking your marketing and the success of your craft alcohol brand to the next level!
Follow along on all social media channels @thecraftycask
Courses Included with Purchase
Original Price: $1,832
Frequently Asked Questions
Celebrating & Supporting Craft Alcohol Makers