Marketing Tactics 6-Course Bundle

Once your marketing foundation is set, it's time to put it to work by getting smart on marketing tactics & execution

  Enroll in Course

Already have your marketing foundation set or just recently completed our Marketing Basics 3-Course Bundle? Great! Then it's time to get smart on marketing tactics to execute your strategy and drive growth. There are so many marketing tactics today it's easy to get overwhelmed, so in this 6-course bundle you'll learn all about:

  • Organic Social Media
  • Paid Social Media
  • Business to Business Marketing to drive results from distribution
  • Creating or Updating Your Website to drive real value
  • Creating Engaging, Valuable Content with limited resources
  • Driving Tasting Room Traffic & Conversions (including a bonus on hosting virtual tastings!)

Coming later in 2020, we'll also be adding a course focused on email marketing.

If you haven't enrolled in any of our courses prior, the best value is always to enroll in the full Craft Alcohol Marketing Bootcamp. Especially if your marketing foundation (marketing plan, budget, brand story, brand voice, and identifying/understanding your target consumer) was thrown together quickly or feeling a little shaky. But if you're feeling good about your foundation and ready to dive into tactics to bring your marketing to life this 6-course bundle is for you!

Your Instructor

Suzanne Henricksen
Suzanne Henricksen

Hi there! I’m the founder of The Crafty Cask, a media & marketing consulting company that works exclusively with craft alcohol producers to create, refine and tell their story in order to grow their brands and the categories that they play in. I have 12 years of experience in consumer insights, marketing and customer service. This broad marketing expertise enables me to develop effective marketing strategies and tactics along the entire consumer journey. Since I spend all of my time working with distillers, cider makers, mead makers, brewers, and winemakers I talk your language and understand the challenges and opportunities of craft alcohol deeply.

I passionately believe that great marketers always put the consumer first and then figure out how the brand can help that consumer second. For this reason, a significant portion of our work at The Crafty Cask is also dedicated to providing craft alcohol education to consumers around the world through stories, videos and events. That way, when your marketing works and they hear about your brand they're already informed, excited and ready to to buy your products.

When I’m not educating consumers or helping craft alcohol makers become rock-star marketers I’m either home in San Francisco snuggling my two black cats, Cali and Pinot, or I’m off exploring and traveling the world through local alcohol, traditional food and off the beaten path experiences.

Let’s get started on taking your marketing and the success of your craft alcohol brand to the next level!

Follow along on all social media channels @thecraftycask

Courses Included with Purchase

Become a Social Media Rockstar: Leveraging Free Marketing
A social media primer so you're effective, efficient, and driving tangible results
Suzanne Henricksen
Paid Marketing: When, Where & How to Invest Your Budget
A primer on using paid marketing to drive better results for your business
Suzanne Henricksen
You Have Distribution, Now What?
Driving success with retailers, restaurants & bars
Suzanne Henricksen
Ensure Your Website is Working Hard For Your Business
A website shouldn't feel like a necessary evil - we'll show you how to maximize your website presence & results
Suzanne Henricksen
Creating Content that Kills
Content marketing is critical with consumers today - this course will teach you how to do it well and efficiently
Suzanne Henricksen
Driving Tasting Room Traffic & Conversions
Local marketing strategies to get more consumers in your door and buying
Suzanne Henricksen
Craft Maker Marketing Private Community
Access to our private community for marketing discussion and support
Suzanne Henricksen

Original Price: $1,832

Frequently Asked Questions

When does the course start and finish?
This course is a completely self-paced online course - you decide when you start and when you finish and you have access for life! We typically tell our students to plan to spend a minimum of 2 hours per week on our courses to keep momentum with getting through roughly one pillar per week and make progress driving results for their brand.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will do our best to address your concerns. We will want to talk about the exercises you've done since a huge part of the value is putting in the work yourself, but if even then we can't make it right, we'll give you a full refund.
What is the benefit of buying the all-access membership to the Bootcamp vs. purchasing each course individually?
When you decide to purchase a membership to our full 10-course Marketing Bootcamp for Craft Alcohol Makers you are making a smart investment in yourself and your brand and for that we commend you! But in addition to our never ending respect you get a slew of valuable benefits: 1) Lifetime membership - which means as we add new bootcamp courses & content (which we will often!) you get access for free. 2) Access to our live webinars focused on the courses you should be working on or completing (hello accountability) for a live Q&A session 3) Over 20% discount vs. buying courses individually 4) A 10% discount on future marketing services or projects with The Crafty Cask, valid for 12 months. All course and full bootcamp students also get access to our private online community that only has other craft alcohol makers and related marketing experts. Here you can ask marketing questions whenever you have them, brainstorm with others, get support on your coursework, and more. The more you participate the more value there is!

Celebrating & Supporting Craft Alcohol Makers

Get started now!