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All-Access: Craft Alcohol Marketing Bootcamp Membership

Get access to all Marketing Bootcamp courses PLUS 4 additional killer benefits!

Pre Enroll Now

Kicking Off May 2019, Accepting Pre-Enrollment Now

Instead of purchasing our courses individually become a member with either our monthly or annual (over 20% discount!) subscription plan. In addition to the great course content you also receive these killer 4 benefits as long as you are a paying member*

1. As we add new bootcamp courses & content (which we will often!) you get access for free

2. Access to our monthly webinar where we'll cover one course together (hello accountability!) ending with a live Q&A session

3. Access to our private online community that will only have other craft alcohol producers and related marketing experts. Here you can ask marketing questions whenever you have them, brainstorm with others, get support and more. The more you participate the more value you'll receive.

4. A 10% discount on marketing services or projects with The Crafty Cask.

Starting in May, at least one new course will be released for access each month until all courses shown below are available.

  • Laying the Foundation - Marketing 101
  • Develop Your Brand Story & Voice
  • Become a Consumer Centric Marketer
  • Leveraging Free Marketing - Become a Social Media Rockstar
  • Paid Marketing - When, Where & How to Invest Your Marketing Budget
  • Effective Business to Business Marketing - You Have Distribution, Now What?
  • Ensuring Your Website is Working Hard for Your Business
  • Creating Content that Kills
  • Growing Tasting Room Traffic

See each course overview by clicking on it on our course overview page.

We approach each topic with a craft alcohol lens so our strategies are relevant and appropriate given the unique constraints of our industry.


*Monthly paying members get access to all benefits for 12 months (plus lifetime access to content). One-time payment members get lifetime access to the first 3 benefits, 12 month access to the 4th benefit and an up front discount for paying in full.

Your Instructor


Suzanne Henricksen
Suzanne Henricksen

Hi there! I’m the founder of The Crafty Cask, a media & marketing consulting company that works exclusively with craft alcohol producers to create, refine and tell their story in order to grow their brands and the categories that they play in. I have 12 years of experience in consumer insights, marketing and customer service. This broad marketing expertise enables me to develop effective marketing strategies and tactics along the entire consumer journey. Since I spend all of my time working with distillers, cider makers, mead makers, brewers, and winemakers I talk your language and understand the challenges and opportunities of craft alcohol deeply.

I passionately believe that great marketers always put the consumer first and then figure out how the brand can help that consumer second. For this reason, a significant portion of our work at The Crafty Cask is also dedicated to providing craft alcohol education to consumers around the world through stories, videos and events. That way, when your marketing works and they hear about your brand they're already informed, excited and ready to to buy your products.

When I’m not educating consumers or helping craft alcohol makers become rock-star marketers I’m either home in San Francisco snuggling my two black cats, Cali and Pinot, or I’m off exploring and traveling the world through local alcohol, traditional food and off the beaten path experiences.

Let’s get started on taking your marketing and the success of your craft alcohol brand to the next level!

Follow along on all social media channels @thecraftycask

www.thecraftycask.com


Courses Included with Purchase



An Overview & Kickoff to the Marketing Bootcamp for Craft Alcohol Producers
A marketing primer to kick things off...
Suzanne Henricksen
FREE
Laying the Foundation - Marketing 101
Ensuring you have the marketing basics right to set your brand up for success
Suzanne Henricksen
$129
Unlock Your Brand’s Magic: The Key to Marketing Success
Differentiate yourself and fuel the rest of your marketing with this critical first step
Suzanne Henricksen
$179
Consumer Centric Marketing - The Key To Your Marketing Success
Marketing is only effective if you know who you're talking to...
Suzanne Henricksen
$129
Successful Social Media - Leverage Free Marketing to Drive Results
A primer to set you up for social media success so you're effective, efficient and driving tangible results
Suzanne Henricksen
$179
Paid Marketing – When, Where & How to Invest Your Budget
A primer on the role of paid marketing tactics with platform specific overview tutorials
Suzanne Henricksen
$179
Business to Business Marketing
Driving success with retailers, restaurants, and bars.
Suzanne Henricksen
$129
Ensuring Your Website is Working Hard For Your Business
A website shouldn't feel like a necessary evil or something you just touch once - we'll show you how to maximize your website presence & results
Suzanne Henricksen
$179
Creating Content that Kills
Content marketing is critical with todays consumer - this course will provide tips for how to do it well and efficiently
Suzanne Henricksen
$129
Growing Tasting Room Traffic
Local marketing strategies to get more consumers in your door
Suzanne Henricksen
$129
Instagram Hashtag Cheat Sheet
Our favorite craft alcohol hashtags, tips & tricks in a downloadable cheat sheet
Suzanne Henricksen
FREE

Original Price: $1,361


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will do our best to address your concerns. If we can't make it right we'll give you a full refund.
What is the benefit of buying a monthly subscription to the Bootcamp vs. purchasing each course individually?
When you decide to purchase a membership to our Marketing Bootcamp for Craft Alcohol Producers you are making a smart investment in yourself and your brand and for that we commend you! But in addition to our never ending respect you get a slew of valuable benefits: 1) Lifetime membership - which means as we add new bootcamp courses & content (which we will often!) you get access for free. 2) Access to our monthly webinar where we'll cover one course together (hello accountability) ending with a live Q&A session 3) Access to our private online community that will only have other craft alcohol producers and related marketing experts. Here you can ask marketing questions whenever you have them, brainstorm with others, get support and more. The more you participate the more value you'll receive. 4) A 10% discount on future marketing services or projects with The Crafty Cask.
What happens when I cancel my subscription (monthly plan) or it ends (annual plan)
When you unenroll from the monthly subscription you will lose access to the 10% discount for work with The Crafty Cask and any future content that is added. You can remain a lifetime member of the private FB group and you will be re-enrolled in all of the courses you had access to up until the point of your cancellation so you have lifetime access. Members who have paid annually will have lifetime access to all course benefits, including newly added content, if the annual plan comes to an end and they don't re-enroll in anything else.

Get started now!