When it comes to small business marketing one thing is almost universally true. We tend to skip over the marketing basics and rush right to the tactics before we have built a solid foundation.
Then, we're disappointed with results, start putting marketing on the back burner and begin the slow march toward losing faith in marketing entirely. Or worse, convincing ourselves that we're different and it won't work for us the way it works for (millions of) others. Leading to inadvertently limiting our brand's true potential. The exact opposite of what we need for our business to succeed!
Without this foundation it’s incredibly hard to ensure that every piece of marketing you put out there represents your brand in the best way to drive results. This problem is exacerbated if you have more than one person or agencies creating content (often where the "just outsource it" strategy goes wrong).
While deep foundational work can often benefit from some outside, objective help to get right, we know that isn't always feasible...especially early on when budgets are tight.
We've designed this 3-course Marketing Basics for Craft Makers bundle so you can efficiently tackle everything we've discussed here yourself and put you miles ahead of any competitors who haven’t done that work (which, trust us...is many!).
This kind of deep-thinking work gets you a lot further than the deep-doing work we all fill our time with. We all know that, yet it's hard to have the discipline to do it. But now that you're here we'll hold your hand every step of the way, save you from going down epic Google rabbit holes, and make sure you finally get your marketing foundation set.
Then, get ready for all of your marketing to start working harder and smarter for your brand.
Courses Included with Purchase
Original Price: $841
Get started now!
Interested in learning more about the full Craft Alcohol Marketing Bootcamp?
Smart move since the courses build on each other and you get 🌟4 valuable bonuses and discounts🌟 when you enroll as a full member! Click here to learn more.
Hi there! I’m the founder of The Crafty Cask, a media & marketing consulting company that works exclusively with craft alcohol producers to create, refine and tell their story in order to grow their brands and the categories that they play in. I have 12 years of experience in consumer insights, marketing and customer service. This broad marketing expertise enables me to develop effective marketing strategies and tactics along the entire consumer journey. Since I spend all of my time working with distillers, cider makers, mead makers, brewers, and winemakers I talk your language and understand the challenges and opportunities of craft alcohol deeply.
I passionately believe that great marketers always put the consumer first and then figure out how the brand can help that consumer second. For this reason, a significant portion of our work at The Crafty Cask is also dedicated to providing craft alcohol education to consumers around the world through stories, videos and events. That way, when your marketing works and they hear about your brand they're already informed, excited and ready to to buy your products.
When I’m not educating consumers or helping craft alcohol makers become rock-star marketers I’m either home in San Francisco snuggling my two black cats, Cali and Pinot, or I’m off exploring and traveling the world through local alcohol, traditional food and off the beaten path experiences.
Let’s get started on taking your marketing and the success of your craft alcohol brand to the next level!
Follow along on all social media channels @thecraftycask
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