Marketing Basics 3-Course Bundle

Nail these marketing basics to supercharge your brand's success

Get The Basics Bundle

When it comes to small business marketing one thing is almost universally true. We tend to skip over the marketing basics and rush right to the tactics before we have built a solid foundation.

Then, we're disappointed with results, start putting marketing on the back burner and begin the slow march toward losing faith in marketing entirely. Or worse, convincing ourselves that we're different and it won't work for us the way it works for (millions of) others. Leading to inadvertently limiting our brand's true potential. The exact opposite of what we need for our business to succeed!

Without this foundation it’s incredibly hard to ensure that every piece of marketing you put out there represents your brand in the best way to drive results. This problem is exacerbated if you have more than one person or agencies creating content (often where the "just outsource it" strategy goes wrong).

While deep foundational work can often benefit from some outside, objective help to get right, we know that isn't always feasible...especially early on when budgets are tight.

We've designed this 3-course Marketing Basics for Craft Makers bundle so you can efficiently tackle everything we've discussed here yourself and put you miles ahead of any competitors who haven’t done that work (which, trust many!).

This kind of deep-thinking work gets you a lot further than the deep-doing work we all fill our time with. We all know that, yet it's hard to have the discipline to do it. But now that you're here we'll hold your hand every step of the way, save you from going down epic Google rabbit holes, and make sure you finally get your marketing foundation set.

Then, get ready for all of your marketing to start working harder and smarter for your brand.

Courses Included with Purchase

Laying the Foundation: Marketing 101
Ensuring you have the marketing basics right to set your brand up for success
Suzanne Henricksen
Unlock Your Brand’s Magic: Brand Story & Voice
Differentiate yourself and fuel the rest of your marketing with these foundational elements
Suzanne Henricksen
Consumer Centric Marketing: Find Your Consumers & Cultivate Your Crew
Marketing is only effective if you know who you're talking to...
Suzanne Henricksen
Craft Maker Marketing Private Community
Access to our private community for marketing discussion and support
Suzanne Henricksen

Original Price: $841

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Interested in learning more about the full Craft Alcohol Marketing Bootcamp?

Smart move since the courses build on each other and you get 🌟4 valuable bonuses and discounts🌟 when you enroll as a full member! Click here to learn more.

Your Instructor

Suzanne Henricksen
Suzanne Henricksen

Hi there! I’m the founder of The Crafty Cask, a media & marketing consulting company that works exclusively with craft alcohol producers to create, refine and tell their story in order to grow their brands and the categories that they play in. I have 12 years of experience in consumer insights, marketing and customer service. This broad marketing expertise enables me to develop effective marketing strategies and tactics along the entire consumer journey. Since I spend all of my time working with distillers, cider makers, mead makers, brewers, and winemakers I talk your language and understand the challenges and opportunities of craft alcohol deeply.

I passionately believe that great marketers always put the consumer first and then figure out how the brand can help that consumer second. For this reason, a significant portion of our work at The Crafty Cask is also dedicated to providing craft alcohol education to consumers around the world through stories, videos and events. That way, when your marketing works and they hear about your brand they're already informed, excited and ready to to buy your products.

When I’m not educating consumers or helping craft alcohol makers become rock-star marketers I’m either home in San Francisco snuggling my two black cats, Cali and Pinot, or I’m off exploring and traveling the world through local alcohol, traditional food and off the beaten path experiences.

Let’s get started on taking your marketing and the success of your craft alcohol brand to the next level!

Follow along on all social media channels @thecraftycask

Frequently Asked Questions

When does the course start and finish?
This course is a completely self-paced online course - you decide when you start and when you finish and you have access for life! We typically tell our students to plan to spend a minimum of 2 hours per week on our courses to keep momentum with getting through roughly one pillar per week and make progress driving results for their brand.
How long do I have access to the course?
How does lifetime access sound? After enrolling and once the course begins, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will do our best to address your concerns. If we can't make it right we'll give you a full refund.
What is the benefit of buying a monthly subscription to the Bootcamp vs. purchasing each course individually?
When you decide to purchase a membership to our Marketing Bootcamp for Craft Alcohol Producers you are making a smart investment in yourself and your brand and for that we commend you! But in addition to our never ending respect you get a slew of valuable benefits: 1) Lifetime membership - which means as we add new bootcamp courses & content (which we will often!) you get access for free. 2) Access to our live webinars focused on the courses you should be working on or completing (hello accountability) for a live Q&A session 3) Over 20% discount vs. buying courses individually 4) A 10% discount on future marketing services or projects with The Crafty Cask, valid for 12 months All course and full bootcamp students also get access to our private online community that only has other craft alcohol makers and related marketing experts. Here you can ask marketing questions whenever you have them, brainstorm with others, get support on your coursework, and more. The more you participate the more value there is!

Celebrating and Supporting Craft Alcohol Makers

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