FREE Overview of the Marketing Bootcamp for Craft Alcohol Makers

A free overview to kick things off...

Before you buy a book, you read a little excerpt to see what you're in for, right? Well we think that's important before investing in marketing as well so we're giving you a little taste of our Marketing Bootcamp for Craft Alcohol Producers. This free overview will walk you through the different courses that will be up and coming so you can decide if it's right for you. It will also help you decide if you should invest in the full membership to our bootcamp or if you want to purchase individual courses one-by-one as they become available. The topics we'll review at a high level:

  • Laying the Foundation: Marketing 101
  • Unlock Your Brand’s Magic: Develop Your Brand Story & Voice
  • Find Your Consumers & Build Your Tribe with Consumer Centric Marketing
  • Become a Social Media Rockstar: Leveraging Free Marketing
  • Paid Marketing: When, Where & How to Invest Your Marketing Budget
  • You Have Distribution, Now What? Effective Business to Business Marketing
  • Ensure Your Website is Working Hard for Your Business
  • Creating Content that Kills
  • Growing Tasting Room Traffic

Prefer a bit of accountability, the option to ask questions and get support from others as part of your training? Sign up for the full membership to our Marketing Bootcamp for Craft Alcohol Makers. instead of buying courses individually for your invite to monthly webinars with live Q&A and our online community for discussion and support in between sessions. See the FAQ below for the full list of added value features.

We approach each topic with a craft alcohol lens so our strategies are relevant and appropriate given the unique constraints of our industry.

Your Instructor

Suzanne Henricksen
Suzanne Henricksen

Hi there! I’m the founder of The Crafty Cask, a media & marketing consulting company that works exclusively with craft alcohol producers to create, refine and tell their story in order to grow their brands and the categories that they play in. I have 12 years of experience in consumer insights, marketing and customer service. This broad marketing expertise enables me to develop effective marketing strategies and tactics along the entire consumer journey. Since I spend all of my time working with distillers, cider makers, mead makers, brewers, and winemakers I talk your language and understand the challenges and opportunities of craft alcohol deeply.

I passionately believe that great marketers always put the consumer first and then figure out how the brand can help that consumer second. For this reason, a significant portion of our work at The Crafty Cask is also dedicated to providing craft alcohol education to consumers around the world through stories, videos and events. That way, when your marketing works and they hear about your brand they're already informed, excited and ready to to buy your products.

When I’m not educating consumers or helping craft alcohol makers become rock-star marketers I’m either home in San Francisco snuggling my two black cats, Cali and Pinot, or I’m off exploring and traveling the world through local alcohol, traditional food and off the beaten path experiences.

Let’s get started on taking your marketing and the success of your craft alcohol brand to the next level!

Follow along on all social media channels @thecraftycask

Course Curriculum

  Welcome to the Craft Alcohol Marketing Bootcamp!
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
This course is a completely self-paced online course - you decide when you start and when you finish and you have access for life! We typically tell our students to plan to spend a minimum of 2 hours per week on our courses to keep momentum with getting through roughly one pillar per week and make progress driving results for their brand.
How long do I have access to the course?
How does lifetime access sound? After enrolling and once the course begins, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will do our best to address your concerns. If we can't make it right we'll give you a full refund.
What is the benefit of buying a monthly subscription to the Bootcamp vs. purchasing each course individually?
When you decide to purchase a membership to our Marketing Bootcamp for Craft Alcohol Producers you are making a smart investment in yourself and your brand and for that we commend you! But in addition to our never ending respect you get a slew of valuable benefits: 1) Lifetime membership - which means as we add new bootcamp courses & content (which we will often!) you get access for free. 2) Access to our monthly webinar where we'll cover one course together (hello accountability) ending with a live Q&A session 3) Access to our private online community that will only have other craft alcohol producers and related marketing experts. Here you can ask marketing questions whenever you have them, brainstorm with others, get support and more. The more you participate the more value you'll receive. 4) A 10% discount on all future marketing services or projects with The Crafty Cask.

Celebrating and Supporting the People, Stories & Art of Craft Alcohol

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