Craft Alcohol Producers spend a lot of time securing distribution, but just because you have distribution doesn't mean your product will sell. This is where your full marketing plan comes into play, but there are also specific marketing strategies to drive improved sales once you have those all-important distribution contracts in place. This course will dive into how to leverage your marketing mindset and plan to activate sales at retailers, restaurants and bars including topics such as:
- Understanding The Modern State of Distribution
- Distribution Myth Busting
- Trade Marketing Tactics To Drive Results
- Lead Ads & Email Marketing Deep Dive
The better you understand your consumer the better you can target and talk to businesses about your brand as well. Make sure to check out our course on Consumer Centric Marketing.
Prefer a bit of accountability, the option to ask questions and get support from others as part of your training? Sign up for our full membership to the Marketing Bootcamp for Craft Alcohol Makers instead of buying courses individually. As a member you'll get lifetime access to all future Bootcamp courses and updates, be invited to course webinars with live Q&A, become a member of our online community for discussion and support in between sessions, and get a discount on future work with The Crafty Cask.
We approach each topic with a craft alcohol lens so our strategies are relevant and appropriate given the unique constraints of our industry.
Hi there! I’m the founder of The Crafty Cask, a media & marketing consulting company that works exclusively with craft alcohol producers to create, refine and tell their story in order to grow their brands and the categories that they play in. I have 12 years of experience in consumer insights, marketing and customer service. This broad marketing expertise enables me to develop effective marketing strategies and tactics along the entire consumer journey. Since I spend all of my time working with distillers, cider makers, mead makers, brewers, and winemakers I talk your language and understand the challenges and opportunities of craft alcohol deeply.
I passionately believe that great marketers always put the consumer first and then figure out how the brand can help that consumer second. For this reason, a significant portion of our work at The Crafty Cask is also dedicated to providing craft alcohol education to consumers around the world through stories, videos and events. That way, when your marketing works and they hear about your brand they're already informed, excited and ready to to buy your products.
When I’m not educating consumers or helping craft alcohol makers become rock-star marketers I’m either home in San Francisco snuggling my two black cats, Cali and Pinot, or I’m off exploring and traveling the world through local alcohol, traditional food and off the beaten path experiences.
Let’s get started on taking your marketing and the success of your craft alcohol brand to the next level!
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Celebrating and Supporting the People, Stories & Art of Craft Alcohol