Content is king...there's no disputing that, but how do you do it well and without sinking a ton of resources? This course will cover both the what and the how of a good content marketing strategy. The topics for this course are below and, like all of our courses, feature short video lessons, downloadable guides, and an action sheet with exercises to ensure you put everything you've learned into practice for your brand.
- The Importance of Content Marketing & Storytelling
- Build A Pipeline of Content with Limited Resources
- Copywriting 101
- Making Every Piece of Content Work Harder For Your Brand
- Bonus: Storytelling 101
- Bonus: 5 Content Ideas for Craft Maker Growth
Before you can write great content though, you have to know your target consumer deeply - feeling a little shaky there? Check out our course on Consumer Centric Marketing.
Interested in learning more about the full Craft Alcohol Marketing Bootcamp?
Smart move since the courses build on each other and you get 🌟4 valuable bonuses and discounts🌟 when you enroll as a full member! Click here to learn more.
Hi there! I’m the founder of The Crafty Cask, a media & marketing consulting company that works exclusively with craft alcohol producers to create, refine and tell their story in order to grow their brands and the categories that they play in. I have 12 years of experience in consumer insights, marketing and customer service. This broad marketing expertise enables me to develop effective marketing strategies and tactics along the entire consumer journey. Since I spend all of my time working with distillers, cider makers, mead makers, brewers, and winemakers I talk your language and understand the challenges and opportunities of craft alcohol deeply.
I passionately believe that great marketers always put the consumer first and then figure out how the brand can help that consumer second. For this reason, a significant portion of our work at The Crafty Cask is also dedicated to providing craft alcohol education to consumers around the world through stories, videos and events. That way, when your marketing works and they hear about your brand they're already informed, excited and ready to to buy your products.
When I’m not educating consumers or helping craft alcohol makers become rock-star marketers I’m either home in San Francisco snuggling my two black cats, Cali and Pinot, or I’m off exploring and traveling the world through local alcohol, traditional food and off the beaten path experiences.
Let’s get started on taking your marketing and the success of your craft alcohol brand to the next level!
Follow along on all social media channels @thecraftycask
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