This course walks you through an important part of your foundational marketing work. A step that, honestly, most businesses skip and then wonder why they're not getting the results they want from their marketing. Just because someone drinks what you make doesn't mean they're actually your brand's target consumer! Don't fall into that trap - the better you understand exactly who your niche is and what it is about them that makes them the perfect consumer for your brand the better you'll be able to find them, speak to them effectively and convert them into loyal fans. In this course we cover:
- Why Consumer Centric Marketing Matters
- How to Identify & Get To Know Your Target Consumer
- Simple Ways to Bring Your New Consumer Understanding To Life For Your Brand
Before you understand your consumer it's critical that you understand what marketing is, yourself and have developed your own brand story and voice. Feeling a little shaky there? Check out our Marketing 101 and our Unlock Your Brand's Magic courses where we do exactly that!
Prefer a bit of accountability, the option to ask questions and get support from others as part of your training? Sign up for our full membership to the Marketing Bootcamp for Craft Alcohol Makers instead of buying courses individually. As a member you'll get lifetime access to all future Bootcamp courses and updates, be invited to course webinars with live Q&A, become a member of our online community for discussion and support in between sessions, and get a discount on future work with The Crafty Cask.
We approach each topic with a craft alcohol lens so our strategies are relevant and appropriate given the unique constraints of our industry.
Hi there! I’m the founder of The Crafty Cask, a media & marketing consulting company that works exclusively with craft alcohol producers to create, refine and tell their story in order to grow their brands and the categories that they play in. I have 12 years of experience in consumer insights, marketing and customer service. This broad marketing expertise enables me to develop effective marketing strategies and tactics along the entire consumer journey. Since I spend all of my time working with distillers, cider makers, mead makers, brewers, and winemakers I talk your language and understand the challenges and opportunities of craft alcohol deeply.
I passionately believe that great marketers always put the consumer first and then figure out how the brand can help that consumer second. For this reason, a significant portion of our work at The Crafty Cask is also dedicated to providing craft alcohol education to consumers around the world through stories, videos and events. That way, when your marketing works and they hear about your brand they're already informed, excited and ready to to buy your products.
When I’m not educating consumers or helping craft alcohol makers become rock-star marketers I’m either home in San Francisco snuggling my two black cats, Cali and Pinot, or I’m off exploring and traveling the world through local alcohol, traditional food and off the beaten path experiences.
Let’s get started on taking your marketing and the success of your craft alcohol brand to the next level!
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Celebrating and Supporting the People, Stories & Art of Craft Alcohol