Capstone Course: Bringing It All Together
Coming in Spring 2020
You did it! You've worked through all courses of the Craft Alcohol Marketing Bootcamp. I am so proud of you! But at the end of a big learning journey like this it's easy to tire out right before you cross the finish line. So this course is designed to ensure you avoid just that! We're going to bring everything you've learned together to make sure you're equipped to keep the value coming from these courses for years to come.
And remember, as a full bootcamp member you have lifetime access to our private Craft Makers Marketing community on Facebook. So keep your questions and contributions coming. You'll also be notified whenever we update or add content to your existing courses and get exclusive discounts on any new courses we launch in the future.
**Please Note: This course is not recommended unless you have completed courses 1-3 and at least 3 others**
Hi there! I’m the founder of The Crafty Cask, a media & marketing consulting company that works exclusively with craft alcohol producers to create, refine and tell their story in order to grow their brands and the categories that they play in. I have 12 years of experience in consumer insights, marketing and customer service. This broad marketing expertise enables me to develop effective marketing strategies and tactics along the entire consumer journey. Since I spend all of my time working with distillers, cider makers, mead makers, brewers, and winemakers I talk your language and understand the challenges and opportunities of craft alcohol deeply.
I passionately believe that great marketers always put the consumer first and then figure out how the brand can help that consumer second. For this reason, a significant portion of our work at The Crafty Cask is also dedicated to providing craft alcohol education to consumers around the world through stories, videos and events. That way, when your marketing works and they hear about your brand they're already informed, excited and ready to to buy your products.
When I’m not educating consumers or helping craft alcohol makers become rock-star marketers I’m either home in San Francisco snuggling my two black cats, Cali and Pinot, or I’m off exploring and traveling the world through local alcohol, traditional food and off the beaten path experiences.
Let’s get started on taking your marketing and the success of your craft alcohol brand to the next level!
Follow along on all social media channels @thecraftycask
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Celebrating and Supporting Craft Alcohol Makers