It's not enough to say your local or craft anymore. Or even to say you have an amazing product (although that sure does help!) There are just too many craft alcohol producers out there who can say the same thing...and honestly many of whom are lying and eroding consumer trust in those words.
If you want to stand out and be seen by consumers you have to identify and communicate who you are uniquely as a brand in a way that is relevant and compelling to consumers. This course and the associated exercises will help you dig deep and do just that. This course has three pillars to help you identify your brand story, develop your brand voice, and activate both in a way that is tangible and drives value for your brand.
Interested in learning more about the full Craft Alcohol Marketing Bootcamp?
Smart move since the courses build on each other and you get 🌟4 valuable bonuses and discounts🌟 when you enroll as a full member! Click here to learn more.
Hi there! I’m the founder of The Crafty Cask, a media & marketing consulting company that works exclusively with craft alcohol producers to create, refine and tell their story in order to grow their brands and the categories that they play in. I have 12 years of experience in consumer insights, marketing and customer service. This broad marketing expertise enables me to develop effective marketing strategies and tactics along the entire consumer journey. Since I spend all of my time working with distillers, cider makers, mead makers, brewers, and winemakers I talk your language and understand the challenges and opportunities of craft alcohol deeply.
I passionately believe that great marketers always put the consumer first and then figure out how the brand can help that consumer second. For this reason, a significant portion of our work at The Crafty Cask is also dedicated to providing craft alcohol education to consumers around the world through stories, videos and events. That way, when your marketing works and they hear about your brand they're already informed, excited and ready to to buy your products.
When I’m not educating consumers or helping craft alcohol makers become rock-star marketers I’m either home in San Francisco snuggling my two black cats, Cali and Pinot, or I’m off exploring and traveling the world through local alcohol, traditional food and off the beaten path experiences.
Let’s get started on taking your marketing and the success of your craft alcohol brand to the next level!
Follow along on all social media channels @thecraftycask
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Celebrating and Supporting Craft Alcohol Makers