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Laying the Foundation: Marketing 101
Welcome to Course 1 - Start Here!
Course Overview & Welcome (15:54)
Pillar 1: What Marketing Is...and Isn't
What Marketing Means Today & How It's Changed Over Time (12:14)
Key Marketing Terminology & Mythbusting (9:11)
The Critically Important Marketing Plan (7:45)
Download Your Pillar 1 Action Sheet
Download Your MUG Template
BONUS: Setting SMART Goals (11:27)
Pillar 2: Making Time to Prioritize Marketing
Leveraging Your Marketing Understanding Guide (MUG) (3:21)
Batching Your Work (5:42)
Outsourcing Smartly (9:53)
Avoid The Social Media Time Suck (7:00)
🌟 Bonus For Full Bootcamp Members
Pillar 3: Rightsizing Your Marketing Budget
Why You Need A Marketing Budget (9:47)
Budget Drivers and Considerations (6:51)
Build Your Early Stage Budget (8:48)
Download Your Pillar 3 Action Sheet
A Little Pep Talk When You Need It!
The Action Sheets & Downloads Are Where The Value Is (1:41)
BONUS: Setting SMART Goals
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